Elad Group, a leading developer based in New York City, has revealed its newest luxury residential project, THE 74, ideally located in the Upper East Side at 201 East 74th Street. The development stands out with its 32-story structure, crafted by the respected architectural firm Pelli Clarke & Partners and featuring interior designs by the renowned AD100 designer Rafael de Cárdenas.

The building includes 42 high-design residences, offering a mix of two- to five-bedroom homes, including a duplex penthouse with expansive outdoor space and a townhome. These homes are distinguished by full-floor layouts, with some spaces offering views of Central Park.

The architectural design of THE 74 integrates modern aesthetics with nods to New York’s classic Art Deco style. Its pleated facade features white terracotta and bronze aluminum-framed windows, creating a dynamic play of light and shadow that enhances the building's visual impact on the skyline. The inside is characterized by European White Oak flooring, bespoke millwork, and floor-to-ceiling windows that flood each space with natural light. Kitchens are equipped with Miele appliances and polished marble countertops, while primary bathrooms feature luxurious marble and custom wood vanities.

Beyond the private residences, THE 74 offers an array of thoughtfully curated amenities designed to extend the comfort and luxury of home into communal spaces. These include a discreet lobby with travertine floors, a library lounge with a wet bar, a high-floor entertainment suite ideal for social gatherings or remote work, and a state-of-the-art fitness center and Pilates studio. For families, a dedicated children’s playroom adds a touch of convenience and fun. Homes start at $2.995 million and rise to $12.5 million for premium units.

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