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Off the MRKT
July 17, 2024

Favorite Listing: The $12M Button: NYC's Most Coveted Amenity

Forget rooftop terraces and infinity pools. The pinnacle of luxury living isn't even a breathtaking view — it's a button. Imagine stepping into your elevator and pressing a button that is solely yours. In the world of NYC real estate, owning a luxury condo is impressive, but this represents the true pinnacle of high-end living: the full-floor residence. With breathtaking 360-degree views, complete privacy, and no shared walls, owning an entire floor of an ultra-exclusive trophy tower elevates luxury living to an entirely different level.

Following the successful sale of its 23rd-floor residence for $12.5 million, THE 74, a new modern tower on the Upper East Side, is now offering its stunning 24th-floor residence for $12.65 million. With so much interest in full-floor homes right now, let's explore some of the rarest opportunities to live on your own level in NYC.