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6SQFT
November 13, 2023

New images and details unveiled for 420-foot-tall Upper East Side condo

New images and details for a high-rise condominium on the Upper East Side were released last week. Developed by Elad Group, the 32-story building at 201 East 74th Street, going by The 74, will be home to 42 two- to five-bedroom apartments. Not only making a statement in the neighborhood for its height, the tower also stands out for its design, which includes squeezing in next to, and cantilevering over, a 110-year-old walk-up apartment building.

Designed by Pelli Clarke & Partners, The 74 includes a six-story podium on Third Avenue with the the tower rising 31 stories above it, cantilevering to the north and south. The design is a nod to the city’s Art Deco gems like the Chrysler Building and Rockefeller Center, with a modern twist evident in its slender frame and terracotta facade.

The facade’s terracotta is brighter than the deeper shades seen in those NYC landmarks. The “pleated design” changes with natural light throughout the day and the seasons while also acting as a rain screen that reduces heating and cooling needs, making the building more sustainable.

The development features 42 residences, ranging from half floor two- and three-bedrooms to full floor four- and five-bedrooms, including a free-standing townhouse and a duplex penthouse.

The penthouse set backs create a zig-zag shape that play beautifully with the natural light and allows for views that are truly unique to the area. Residences and amenity spaces were conceived by AD100 designer Rafael de Cárdenas.