THE 74. Designed by Pelli Clarke & Partners

By: Michael Young 8:00 am on August 9, 2024

Façade installation is about to begin on THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners with SLCE Architects as the architect of record and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 42 condominium units and a collection of residential amenities. Units will include half-floor two- and three-bedroom units, full-floor four- and five-bedroom homes, a single free-standing townhome, and a duplex penthouse. The property is alternately addressed as 1299 Third Avenue and located on an interior lot facing Third Avenue with two small panhandle extensions to East 74th and East 75th Streets.

More work on the exterior took shape since our last update in early June, when crews were beginning to prepare the topped-out reinforced concrete superstructure for the façade. Recent photographs show the first set of cantilevering floors along the bottom portion of the main tower painted black and being covered with the metal framework to support the white terracotta cladding. YIMBY predicts the first panels to be visible before the end of the summer.

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

Photo by Michael Young

The core is positioned on the rear side of THE 74 facing the East River, as evidenced by the sheer concrete surfaces, which have been layered with insulation boards. It is unclear whether this elevation will receive the same terracotta cladding as the rest of the tower.

Photo by Michael Young

Photo by Michael Young

Below are images showing the northern and southern panhandle extensions along East 74th and East 75th Streets.

Photo by Michael Young

Photo by Michael Young

Sales launched this past winter with pricing starting at $2.975 million for two-bedrooms, $4.8 million for three-bedrooms, and $12.5 million for full-floor residences. Homes come with white oak parquet flooring, custom millwork, and full-height windows. Kitchens are fitted with Miele appliances, custom Ash wood cabinetry with fluted glass doors, and Bianco Ice marble islands and countertops. The primary bathrooms feature Calacatta Vagli marble in a honed finish for the radiantly heated floors, soaking tubs and fully enclosed marble showers with Dornbracht fixtures, while secondary bathrooms get European porcelain and pink Nambia marble.

THE 74. Designed by Pelli Clarke & Partners

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THE 74. Designed by Pelli Clarke & Partners

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THE 74. Designed by Pelli Clarke & Partners

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THE 74. Designed by Pelli Clarke & Partners

Full-floor residences occupy floors 23 to 30 and offer ceiling heights of up to 13 feet, while the duplex residences sit on the uppermost levels.

Residential amenities for THE 74 will include an entertainment suite with a catering kitchen and videoconferencing room, a children’s playroom, a fitness center with a Pilates studio, and a lobby lounge overlooking a private garden.

The nearest subways from the development is the Q train at the 72nd Street station at the corner of East 72nd Street and Second Avenue, and the 6 train at the 77th Street station at the corner of East 77th Street and Lexington Avenue.

THE 74’s completion date is slated for the summer of 2025, as noted on site.

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