With buyers moving into their high-style homes at THE 74, it’s officially a new era of luxury living on the Upper East Side

Landmark-Quality Architecture, World-Class Interiors, and Curated Amenities Set a New Benchmark for the Upper East Side

Elad Group celebrates a model reveal at the luxe new building The 74 on the UES, curated by Artemest with Piaget.

On a late May Tuesday evening, The 74 – the Upper East Side’s newest luxury address – partnered with Piaget for a private jewelry shopping salon, welcoming top clients and tastemakers for an intimate evening of high design and high jewelry.

A Full-Floor Home with Italian Craftsmanship, Panoramic Views, and Museum-Level Design Elevates the New York Real Estate Landscape