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Robb Report
December 13, 2024

A Brand-New Manhattan Townhouse With A Pleated Terracotta Façade Lists for $14.5 Million

New York’s Upper East Side is getting an all-new luxury tower to be known as THE 74, for its location on Third Avenue near the corner of East 74th Street. Among its residential offerings are 41 condos and a duplex penthouse within a 32-story tower and a stunning standalone townhouse somewhat unusually situated around the corner on East 75th Street but with access to all the same services and amenities as residents of the tower.

The still-under-construction residence being developed by Elad Group and now available at $14.5 million was designed inside and out by sculptor and architect Craig Copeland, a partner at the international firm Pelli Clarke & Partners. Copeland told Robb Report, “We applied a sculptural approach to the Manhattan Deco style, incorporating bold, textured facades of pleated white terracotta and red sandstone. These dynamic forms flow into the interiors, where wood framing enhances spaces that are both intimate and grand.” The terracotta facade also acts as an efficient rainscreen and provides passive heating and cooling.

The 74 Townhouse New York City
The four-floor home’s multiple outdoor spaces include a courtyard garden and a rooftop terrace.Courtesy of Elad Group

Beyond the bronze metal gate and articulated doorway that sports integrated lanterns, a geometrically faceted staircase spirals up through the middle of the 18-foot-wide residence that measures a tad more than 5,100 square feet over four floors, with another 1,900 square feet of private outdoor space across multiple levels, including an enormous roof terrace. An elevator stops on all four floors, and as designed, there will be three and potentially four bedrooms and a total of four bathrooms, plus a powder room just inside the front door.

Renderings indicate the ground-floor kitchen’s chevron-pattern backsplash will mirror the chevron-pattern European white oak parquet floor that flows into an adjoining dining area that spills onto a courtyard garden with a built-in grill planned along the back wall. One floor up is the fireside living room, which has 14-plus-foot ceilings and a small balcony above the backyard, as well as a library with an en suite bath that makes it suitable as a fourth bedroom.

The 74 Townhouse New York City
Each of the bedrooms has an en suite.Courtesy of Elad Group

There are two bedrooms on the third floor, one with a balcony and both with an attached bath, while the primary suite sprawls across the entire fourth floor with a private terrace, two walk-in closets, a morning/midnight bar, and a bathroom encased in spider-veined marble. The staircase continues up to a bulkhead that opens onto a rooftop terrace to include a fire pit and a pergola.

Townhouse residents and their guests will be provided the same amenities as residents of the tower: two entrances, the main lobby on Third Avenue and a secret one on East 74th Street; a library with a wet bar and private garden; a children’s playroom; and a fitness center with a Pilates studio.

Click here for more photos of the brand-new Upper East Side residence.