Manhattan’s Upper East Side has long been associated with heritage, history, and timeless elegance. However, with the unveiling of THE 74, a striking contemporary tower developed by the renowned Elad Group, the neighborhood is undergoing a transformation, ushering in a new era of modern luxury living. Situated at 201 East 74th Street, this exclusive collection of 42 residences represents a departure from the traditional Upper East Side aesthetic, offering a fresh perspective for discerning buyers seeking sophistication and style.

Designed by the esteemed architectural firm Pelli Clarke & Partners, THE 74 is a symbol of modernity amidst the classic brownstones and pre-war buildings of the neighborhood. The tower’s pleated facade, crafted from white terracotta and bronze aluminum-framed windows, exudes a sense of contemporary elegance while paying homage to the rich architectural heritage of New York City. Partner Craig Copeland emphasizes the building’s integration within the community, ensuring it contributes harmoniously to the neighborhood’s prestigious ambiance.

Internationally acclaimed designer Rafael de Cárdenas brings his signature style to the interiors of THE 74, infusing each residence with an unparalleled level of chic sophistication. Drawing inspiration from his background in fashion and interior design, de Cárdenas creates spaces that are both luxurious and inviting, striking a perfect balance between modernity and timelessness. From sculptural details to lush neutrals, every element of the interiors reflects meticulous attention to detail and a commitment to superior craftsmanship.

The residences at THE 74 redefine urban luxury, boasting an array of exquisite features and finishes designed to elevate the living experience. European White Oak flooring, bespoke hardwood millwork, and floor-to-ceiling windows crafted by Polito Serramenti create an atmosphere of understated elegance and refinement. The kitchens are culinary havens, equipped with top-of-the-line Miele appliances and polished Bianco ice marble countertops. Luxurious primary bathrooms feature Calacatta Vagli marble and custom Sycamore wood vanities, offering a spa-like retreat in the heart of the city.

Beyond the impeccably designed interiors, THE 74 offers an unparalleled suite of amenities designed to enhance residents’ lifestyles. From the discreet and exquisite lobby to the light-filled library lounge and state-of-the-art fitness center, every space is curated to perfection. Whether unwinding in the private garden, entertaining in the entertainment suite, or keeping active in the Pilates studio, residents have access to a range of amenities that cater to their every need.

Douglas Elliman is handling sales and marketing. With prices starting at $2.995 million for a two-bedroom residence and ranging up to $12.5 million for a full-floor five-bedroom with Central Park views, THE 74 represents a rare opportunity to experience luxury living at its finest.

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