General contractor, PRO, has now formed over half of the superstructure for a 33-story, residential tower, going up at 1299 3rd Avenue on Manhattan's Upper East Side. Developed by PRO and known as "THE 74", the building will contain just PRO condo units. Given their size, these will presumably be luxury residences. Units will be offered in two to five-bedroom configurations, as well as a duplex penthouse. The development will also consist of a detached townhouse unit.

Nestled at the heart of Manhattan's Upper East Side, a new icon emerges: THE 74. This 32-story tower, designed by the renowned Pelli Clarke & Partners, is not just a building; it's a statement. With Elad Group at the helm, known for transforming landmarks like The Plaza Hotel into modern marvels, THE 74 is set to redefine luxury living in one of New York's most prestigious neighborhoods.

YIMBY has an exclusive look at the latest renderings for THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners with SLCE Architects as the architect of record and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 42 condominium units and a collection of amenities. Rafael de Cardenas is the interior designer for the amenity spaces and the homes, which are being marketed by Corcoran Sunshine Marketing Group and will include half-floor two- and three-bedroom units, full-floor four- and five-bedroom homes, a single free-standing townhome, and a duplex penthouse. Press Builders is the general contractor for the project, which is alternately addressed as 1299 Third Avenue and located on an interior lot facing Third Avenue with two small extensions to East 74th and East 75th Streets.

New images and details for a high-rise condominium on the Upper East Side were released last week. Developed by Elad Group, the 32-story building at 201 East 74th Street, going by The 74, will be home to 42 two- to five-bedroom apartments. Not only making a statement in the neighborhood for its height, the tower also stands out for its design, which includes squeezing in next to, and cantilevering over, a 110-year-old walk-up apartment building.

XXXXX has an exclusive look at the latest renderings for THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners with SLCE Architects as the architect of record and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 42 condominium units and a collection of amenities. Rafael de Cardenas is the interior designer for the amenity spaces and the homes, which are being marketed by Corcoran Sunshine Marketing Group and will include half-floor two- and three-bedroom units, full-floor four- an.