Nestled in the iconic Upper East Side, a new beacon of luxury is rising – THE 74 at 201 East 74th Street.

Douglas Elliman Development Marketing begins sales at THE 74, a groundbreaking condominium development situated at 201 East 74th Street.

In the heart of New York City, where the skyline is a canvas of architectural marvels, the Elad Group is setting a new standard for luxury living with the unveiling of THE 74.

Manhattan’s Upper East Side has long been associated with heritage, history, and timeless elegance. However, with the unveiling of THE 74, a striking contemporary tower developed by the renowned Elad Group, the neighborhood is undergoing a transformation, ushering in a new era of modern luxury living. Situated at 201 East 74th Street, this exclusive collection of 42 residences represents a departure from the traditional Upper East Side aesthetic, offering a fresh perspective for discerning buyers seeking sophistication and style.

Elad Group, a New York City-based residential developer, announced that sales have begun for The 74 condominium development at 201 East 74th St., boasting architecture by Pelli Clarke & Partners and interiors from Rafael de Cárdenas.