Douglas Elliman introduces a stunning duplex at THE 74, epitomizing the Upper East Side’s contemporary renaissance. Boasting exquisite interiors crafted by AD100 luminary Rafael de Cardenas, Residence 6A emerges as a tranquil haven amidst the bustling city, priced at $11.95 million.

A few months after sales launched at the condo 201 East 74th Street, we’re getting a closer look at one of the residences in the new Upper East Side tower. Designed by Pelli Clarke & Partners, The 74 features an Art Deco-inspired design and 42 residences

Douglas Elliman Development Marketing Begins Sales at THE 74, Elad Group’s New Upper East Side Condominium

Douglas Elliman Development Marketing (DEDM), the new development division of Douglas Elliman Realty, recently announced its sales team for THE 74 at 201 East 74th Street, a high-style condominium for the new era of Upper East Side living.

Eschewing the nondescript glass and aluminum trend, developers and architects strive for refined yet modern aesthetics in the luxury real estate condo market Manhattan’s luxury residential developers are leaning into timeless and chic architectural styles.